And nearly every automaker has its own distinctive and recognizable font for its badges, logos, and marketing materials. Mazda isn't the first automaker to go through a font overhaul, as Volkswagen also introduced a new typeface several years ago called Volkswagen Text. In the meantime, the company is introducing a new "Sg" badge for Signature trim levels on certain models that haven't made the font switch yet. Eventually, Mazda Type will roll out to every other Mazda model's badges, although the switchover won't happen right away we presume it'll be rolled out to various Mazda models as they receive updates. "It's about being distinctive and true to who we are," said Montousse, who emphasized that the design team took painstaking care and spent many hours coming up with this new font design. Mazda has already begun using the new font for all of its internal communications, too, and it is part of the company's attempt to move move upscale and portray itself as premium.
0 kommentar(er)
